Caroline Villien, Asia Pacific Manager
For a limited time, we're offering:
FREE Strategy Planning Session for your next marketing campaign
FREE redesign of your existing
e-newsletter template
PLUS a complimentary e-book "501 Killer Marketing Tactics" for the first 20 registrants
Driving your Marketing ROI through innovative Multi Touch DM Campaigns
Planning your next lead generation, acquisition or retention campaign?
For a limited time, we're offering a FREE strategy development for your next DM campaign. Register NOW, or call us at
6222 6281, and we'll get in touch.
Register your details
FREE Strategy Planning Session for your next marketing campaign
FREE redesign of your existing e-newsletter template
PLUS a free e-book "501 Killer Marketing Tactics" for the first 20 registrants
Case Study: Dulux Mate's Rates
Objective: To win back lapsed 'high potential' Dulux customers.
Approach: Developed a dynamic trade customer segmentation model.
Multiple contact direct marketing campaign which employed a direct mail pack offering prioritised customers special prices on Dulux paint over 3 months based on their spend.
Target audience were also split into two groups of ‘must respond to opt in’ and ‘automatically registered as opted in’ to test the effectiveness of using SMS as a follow-up tool compared to mail or phone follow-up and maximise the effectiveness of the campaign.
Results:
- 3% of targeted dormant Trade Painters were activated during the campaign
- 1,548% ROI was achieved from Dulux purchases after the initial 3 month campaign period
- 2,857% ROI achieved from purchases in the 6 months from campaign commencement
We are Targetbase Integrated
Targetbase Integrated is your creative marketing agency specialising in Business to Business Marketing.
With a multinational team throughout Singapore and Australia, and over 11 years experience within the marketing industry, we deliver highly creative, interactive & responsive campaigns that give our clients a measurable and tangible Return On Investment.
We can provide you with a range of services, including:
- Multi touch Campaigns
- Online & Interactive Marketing
- Three Dimensional (3D) Direct Marketing Campaigns
- Channel & Sales Incentive Campaigns
- Database Research, Analysis and Modelling
- Customer Profiling & Segmentation Development
Register NOW or
call us direct on 6222 6281
- This promotion is valid until the 31st December 2011. An appointment has to be booked with our AP representative by the end of the year.
- All entries must be submitted before midnight (SGT) 31st December, 2011.
- Promotion is open to all residents of Singapore who currently work for the Marketing department of their company (>50 employees).
- Targetbase reserves the right, at any time, to verify the validity of entrants and to disqualify any entrant who submits an entry that is not in accordance with these Terms and Conditions. Incomplete, indecipherable or illegible entries will be deemed invalid.
- To become an entrant, an eligible person must provide all required contact information and submit their details to book an appointment with our AP representative.
- The first 20 customers to enter their details will get the e-book ‘501 Killer Marketing Tactics’, Second edition; which will be sent by email. All entrants must agree to these Terms and Conditions. False, incorrect or incomplete registration information will deem the entry invalid.
- The first 20 customers registering will be contacted by phone by our AP representative within 7 working days.
- Prizes are not transferable or exchangeable and cannot be taken as cash.
- The promoter reserves the right to alter product offerings and specifications at any time, without notice.